Job Details

Job:   Social Media Specialist

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4yr Degree
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Food Services
Professional Services
NJ - Camden

Job Description

Social Media Specialist
** The ideal candidate will be a detail-oriented channel manager with experience in marketing, data analysis and optimization techniques.**

SUMMARY OF SOCIAL MEDIA SPECIALIST
As the Digital & Social Listening Associate Manager, you will be responsible for helping to lead our digital transformation. In this role, you will report to the Manager, Paid Search & Social Listening and work across our business divisions (Simple Meals & Beverages and Campbell Snacks, 30+ brands) to drive an improved real time understanding of our consumers through listening across all digital channels.


REQUIREMENTS OF THE SOCIAL MEDIA SPECIALIST:
• Bachelor's Degree Required
• 5+ years of experience working with digital marketing in a complex, global enterprise environment
• Proven technical proficiency with social listening and digital analytics tools & systems
• Proven ability to mine for data to formulate insights
• Proven success with social media and/or digital marketing programs
• Expertise and experience with Social Media and Listening platforms (Sprinklr, Brandwatch, Salesforce, Crimson Hexagon, Netbase, Hootsuite, etc.)
• Expertise and Experience with Digital Analytics platforms (Google Analytics, Adobe Analytics/Omniture, Google Search Console, SEM Rush, Google Trends, etc.)
• Experience participating in a wide variety of social media activities including content generation, community development, campaign management, and/or crisis management
• Interest in & understanding of marketing performance data to produce creative learnings and inform the creative development of testable new concepts
• Excellent oral and written communicator



RESPONSIBILITIES OF SOCIAL MEDIA SPECIALIST:
• Own the implementation of our approach to listening across all digital channels, at the enterprise, divisional and brand levels
• Identify unique & actionable insights for brand planning, content activation, product innovation, consumer insights, corporate risk & analysis, reputation management, market research, and trend & competitive analysis
• Lead and inform the right processes that drive decisions regarding digital intelligence gathering and testing use cases to enhance our understanding and drive our capabilities
• Partner with and solicit feedback from business unit teams as part of ongoing social listening strategy
• Meet regularly with key stakeholders to provide status updates, including performance against reported goals
• Maintain cross-team awareness and provide direction regarding listening practices including tools, technology, use cases and business impact
• Help drive the social listening learning agenda to build our digital capabilities
• Draft listening standard reports and marketing research reports based on research designs and briefs
• Establish and maintain a recurring meeting schedule with business partners and key stakeholders
• Develop topics and queries
• QA data
• Analyze data and generate insights
• Create dashboards for ongoing reports
• Create presentations of findings and insights
• Support the creation of internal case studies and communication materials for internal promotion of the program
• Act as internal lead for listening practice community


SCHEDULE & PAY RATE OF PAYROLL SPECIALIST:
• $25.50 / hour
• Monday - Friday


Resource is an Equal Opportunity Employer EEO AA M/F/Vet/Disability and a drug free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans status, or any other characteristics protected by law. As an Equal Opportunity Employer, Resource complies with the laws and regulations outlined in the EEO Law poster

1DNI




Important Areas

Social Media